Stories that capture millions.

8+ years turning curiosity into channels with audiences in the millions. I research what people search, write scripts that hook, edit for retention, and design thumbnails that earn the click.

Today I lead content for Jadara Home Real Estate in the UAE — directing on-location shoots, post-production, and AI-powered visuals with tools like Google Veo 3, Nano Banana, Higgsfield, Midjourney. Alongside content, I customize the company's Odoo Community ERP — building modules across CRM, accounting, and operations as an internal platform being rolled out across the group's sister companies.

My background is in Telecommunications Engineering, with a Master's thesis in Deep Learning for satellite image classification. That academic root in ML means I don't just use AI tools — I understand them, and I was an early adopter of bringing them into the daily creative workflow.