Open to opportunities · Dubai, UAE

Mohaned Ajimi

Digital Marketing Manager

10+ years driving measurable revenue growth and brand awareness through intelligent, data-driven digital strategies. Google Ads Certified · Expert in SEM, SEO, Social Media & Performance Marketing.

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Trusted by leading brands

CosméSurge
Padra International Clinics
BinHendi Enterprises
Google Ads
Meta Ads
TikTok for Business
MSGM
Scotch & Soda
LinkedIn Marketing
Snapchat for Business
Mohaned Ajimi — Digital Marketing Manager
10+Years Exp.

About Me

Creative marketer.
Results-focused.

Google Ads Certified Professional

I've been in digital marketing since 2016. For the last five years, I've focused regionally on healthcare, particularly aesthetics and beauty clinics in the UAE, Qatar, Kuwait, Saudi Arabia, and Canada.

I lead performance-driven paid media, CRM, and AI-powered lead strategies, while staying hands-on with social media execution and optimization. I ensure campaigns align with compliance standards like MOH guidelines, maximizing ROI in healthcare markets.

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Years Experience
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Platforms Mastered
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Companies Served

What I Do

Digital Marketing Expertise

Full-spectrum digital marketing — from strategy to execution, analytics to optimisation.

Search Engine Marketing

Precision PPC campaigns on Google Ads with A/B-tested copies, smart bidding strategies, and CPC reduction techniques that maximise ROI.

Google AdsPPCA/B TestingCRO

Social Media Marketing

Strategic paid and organic campaigns across Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube and Snapchat that grow audiences and convert.

Facebook AdsTikTokInstagramLinkedIn

SEO & Content Strategy

Comprehensive SEO audits, keyword research, on-page optimisation and content strategies that improve organic rankings and drive qualified traffic.

SEOKeyword ResearchOn-PageContent

Email & SMS Marketing

Engaging email campaigns, automated sequences and SMS marketing that nurture leads and drive repeat conversions with personalised messaging.

Email CampaignsSMSAutomationNewsletters

Performance & Retargeting

Advanced retargeting campaigns and performance marketing that re-engage high-intent audiences, reduce CPA, and maximise conversion rates.

RetargetingFunnel OptimisationCPA

Analytics & Reporting

In-depth campaign analytics using Google Analytics, platform dashboards and custom reports. Data-driven insights that guide smarter decisions.

Google AnalyticsKPI TrackingROI

Career Journey

Professional Experience

Oct 2025 – Present Current Role

Digital Marketing Manager

CosméSurge — Subsidiary of NMC Healthcare · Dubai, UAE
  • Lead and manage all digital and online marketing activities at a corporate level
  • Oversee digital marketing operations for 14 branches across the UAE, supporting up to 80 aesthetic doctors
  • Develop and execute strategies across paid media, social media, SEO, PPC, CRM, email and SMS
  • Manage and optimize paid campaigns across Google Ads and social media with a strong focus on ROI
  • Oversee CRM and lead management workflows in coordination with call center and operational teams
  • Monitor performance, analyze results, and prepare reports and recommendations for senior management
  • Ensure full compliance with UAE healthcare regulations and MOH guidelines
May 2025 – Oct 2025

Senior Regional Digital Marketing & Performance Lead

Padra International Clinics · GCC, Europe, Global
  • Led digital marketing and paid media strategy across GCC, Europe, and global markets
  • Managed and optimized campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, and Amazon advertising
  • Specialized in lead generation, conversion optimization, brand awareness, and scalable ROAS
  • Led full campaign lifecycle: planning, budgeting, execution, A/B testing, and performance tracking
  • Identified and launched in new digital markets using search trends, keyword analysis, and competitive benchmarking
  • Continuously improved key metrics: CPL, conversion rate, and customer acquisition cost
Aug 2022 – May 2025

Digital Marketing Manager

Padra International Clinics (formerly Padra Medical Center) · Dubai, UAE
  • Developed and led digital marketing strategy managing global advertising campaigns for high-quality lead generation
  • Managed and optimized campaigns across Google Ads, Meta Ads, Snapchat, TikTok, Twitter, and LinkedIn
  • Oversaw influencer marketing collaborations to expand brand reach, increase credibility, and drive lead generation
  • Managed website development and SEO to drive organic traffic and improve user experience
  • Handled e-commerce operations, ensuring seamless functionality and boosting conversion rates
  • Created and executed tailored campaign strategies for the healthcare sector targeting men and women aged 18+
  • Collaborated with cross-functional teams including content creators and call center agents
Nov 2020 – Aug 2022

Senior Digital Marketing Specialist

Padra Medical Center · Dubai, UAE
  • Plans and executes all digital strategies: SEM, paid social, search and display campaigns
  • Manages social media calendar and brand presence on Google, LinkedIn, Facebook, YouTube, Instagram and Twitter
  • Owns SEO performance — technical audits, keyword research and organic growth reporting
  • Video content creator for TikTok, Instagram Reels and YouTube Shorts
  • Runs retargeting campaigns and A/B tests CTAs to improve conversion rates and CPC on Google Ads
Oct 2017 – Oct 2020

Digital Marketing Executive

BinHendi Enterprises · Dubai, UAE
  • Formulated digital strategies across Fashion, F&B, Interior Design and Trading divisions
  • Launched optimised Google AdWords and Facebook campaigns to increase brand awareness and sales
  • Prepared and managed digital marketing budgets for all divisions; forecast sales performance trends
  • Created and executed SMS and email-based marketing campaigns; measured ROI and KPIs
  • Maintained partnerships with media agencies and vendors
Jan 2017 – Oct 2017

Social Media Specialist

BinHendi Enterprises · Dubai, UAE
  • Managed social media for Fashion, Hospitality, Trading and Interior Design divisions
  • Created artwork using Adobe Photoshop; led professional photoshoots for new collections
  • Analysed platform performance and prepared weekly performance reports
  • Engaged with fans daily to answer inquiries and build community
Apr 2015 – Jan 2017

Client Advisor

MSGM · Dubai, UAE
  • Created personal customer portfolios to deliver tailored luxury retail experiences
  • Maintained loyal customer relationships through personalised outreach and loyalty programmes
Apr 2013 – Mar 2015

Sales Executive

Al Shamsi Holdings · Dubai, UAE
  • Established customer needs through proactive outreach and product demonstrations
  • Exceeded personal monthly sales targets set by management

Core Competencies

Skills & Proficiency

Search Engine Marketing (SEM / PPC)95%
Social Media Marketing & Advertising93%
Analytics & Data Reporting90%
SEO & Content Strategy88%
Email & Performance Marketing85%
Content Creation & Video80%

Advertising Platforms

G Google Ads FB Facebook Ads IG Instagram Ads in LinkedIn Ads TK TikTok Ads SC Snapchat Ads TW Twitter Ads YT YouTube Ads

Analytics & Tools

Google Analytics Google Search Console Meta Business Suite Adobe Photoshop Microsoft Excel Microsoft Office

Industry Knowledge

A/B Testing CRO Retargeting Keyword Research Budget Management KPI Tracking

Languages

Arabic
Native
English
Professional

Get In Touch

Let's build something great.

Open to new opportunities, collaborations and digital marketing projects in Dubai and beyond.

Location
Dubai, UAE

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